Helix Sleep Launches Partnership with Top Five Furniture Retailer, Rooms To Go 

PHOENIX, Ariz., August 19, 2025 - Helix Sleep, the leading direct-to-consumer mattress brand, today announced a major retail expansion through a new partnership with Rooms To Go, the nation's number one independent furniture retailer with more than 200 locations. This strategic collaboration marks a significant milestone for Helix, bringing its award-winning mattresses to one of the largest home furnishings destinations in the country. 

Helix mattresses are now available in Rooms To Go locations across the Southeastern U.S. Following a phased rollout throughout the summer, customers can now shop three of Helix's best-selling models in-store: the Midnight Elite, Midnight Luxe with GlacioTex™ Cooling Pillow Top, and the Twilight Core. 

"Rooms To Go is a top-tier retailer with an incredible reputation for delivering exceptional customer experiences," said Jerry Lin, Co-Founder of Helix Sleep. "We're proud to bring Helix into their carefully curated mattress assortment, where our award-winning comfort, cutting-edge materials, and traffic-driving sleep solutions will perfectly complement their mission. Together, we're elevating the in-store mattress shopping experience and making premium, tailored sleep accessible to even more customers nationwide." 

Jon Studner, Vice President of Mattresses for Rooms To Go added: "Rooms to Go is always looking for brands and products that can enhance the lives of our guests and improve their overall shopping and sleep experience. When considering brands, we look for them to provide innovation, performance, value, and drive customers into our stores. We believe Helix can deliver on all those fronts. Helix has created an award-winning array of mattresses, and we look forward to our guests trying them in our showrooms." 

Helix is well-positioned to meet the needs of large-scale retail partners through domestic mattress assembly, in-house production of proprietary foams and coils, and an expanded national manufacturing footprint. Following its recent acquisition of Southerland, the company now operates multiple production facilities across the country, enabling efficient coast-to-coast distribution. The brand will also launch co-branded digital retargeting campaigns to help drive foot traffic to Rooms To Go locations. Coupled with a top-tier national sales and training team, Helix is equipped to deliver a seamless, high-touch retail experience at scale. 

Rooms To Go is one of the nation's largest and fastest-growing furniture and mattress retailers, with more than 200 locations across the Southeast. Founded in 1991, the brand has become a household name by offering stylish, affordable furniture and curated room packages designed to simplify the shopping experience. With a focus on value, quality, and convenience, Rooms To Go has earned a reputation as a trusted destination for customers looking to furnish their homes with comfort and style.

  

Originally launched as a DTC brand in 2015, Helix Sleep has grown into a category leader through its commitment to high-quality sleep solutions and product innovation. For more information on Helix Sleep, visit www.helixsleep.com. 

 

About Helix Sleep

Helix is an innovative direct-to-consumer sleep brand launched in 2015 with the goal of bringing better sleep to consumers through individually personalized mattresses. Each mattress is designed to support body type, sleeping position, and feel preference using proprietary sleep technology. Helix celebrates the power of personal preferences and individuality while focusing on outstanding product quality. The brand also offers free shipping directly to your doorstep, a 100-night trial, and value-based pricing on its full line of premium products. 

Helix is a part of 3Z Brands, a vertically-integrated manufacturer, wholesaler, retailer, and direct-to-consumer distributor of award-winning sleep products. Operating a portfolio of best-in-class sleep brands, 3Z designs and assembles its high-quality mattresses on demand right from their Arizona Dream Factory, boasting world-class expertise in mattress engineering, achieved through cutting-edge equipment and patented materials created with advanced technology. 

About Rooms To Go

Headquartered in Seffner, Florida, Rooms To Go is a market leader as the nation’s largest independent furniture retailer, with almost 35 years of experience and more than 200 showrooms in 10 states throughout the Southeast, Florida and Texas. The Rooms To Go commitment to making furniture buying easy and convenient is exemplified by its philosophy of packaging entire rooms for greater savings. Plus, many options are available for quick delivery. Rooms To Go established its first retail showroom in Orlando, Florida in 1991. In 1997, Rooms To Go opened its first Rooms To Go Kids store and in 2017 its first Rooms To Go Patio store, providing customers with additional opportunities for a more complete home shopping experience. For more information on the wide selection of room packages Rooms To Go offers, visit www.roomstogo.com.